INsightful decisions Start here
In a world full of noise, we help you find the signal. From strategy to storytelling, we bring clarity to complexity.
Fuelled by Curiosity, Powered by People
what we do
We work with leaders who value insight, integrity and bold thinking. Together we turn questions into clarity and ideas into action.
LEADERSHIP DEVELOPMENT
We design and facilitate experiences that build knowledge, people skills, and confident decision makers.
What Our clients Say
We work with curious, thoughtful and bold organisations. Here’s what they have said about working with us.
Exceptional work
"This research has supported our growth from 30% market share to today. It helped set brand attribute targets early on, then shifted to communication funnel metrics to attract new clients. It’s a reliable benchmark — exactly what you need in your brand toolkit."
Richard Aitken
Outstanding
"The Curiosity Company delivers clear, actionable insights that guide smarter data-driven decisions. Their team is professional, responsive, and deeply knowledgeable in agriculture. Their work consistently adds strategic value — we highly recommend them as a trusted research partner."
Peter Dickie
Outstanding
"Carl Davidson’s Critical Thinking Workshop was one of the most valuable experiences our Marketing and Membership team has shared. Carl was an engaging speaker who held the attention of 45+ people all day. The insights we gained continue to shape how we approach challenges in our work.
Nova Kellicut
Creative Solutions
"The Curiosity Company has been instrumental in the success of our internal insights division. Liz brings sharp strategic thinking and best-practice guidance, while the whole team is friendly, responsive, and technically brilliant. Their support consistently exceeds expectations — we couldn’t recommend them more highly."
Lauren Smyth
Excellent presentation
"Really cool gig and great to see you presenting. Get amongst it peoples."
Tim Jones
Inspirational
"Incredible event Carl, loved how thought provoking it was!"
Ruben Posthuma
Substance over style
"Great event. Really enjoyed it. The lens over the stats matters!"
Clare Pattison
Exceptional insights
"Thanks Carl - excellent insights and discussion 😊"
Eliza Turnbull
Critical Thinking Fight Club
"Carl was brilliant – sharp, engaging, funny, and very real about how hard true critical thinking actually is (especially inside organisations). I’m already thinking about which of my senior colleagues I should nudge to do this next. This masterclass was also the final piece of the compulsory programme for my Professional Certification in Strategic Marketing with the Marketing Association – a great way to finish the journey and a powerful reminder that better thinking leads to better marketing."
Anton Ramenskiy
No mean feat
"Our Marketing and Membership team attended a full day Critical Thinking Workshop hosted by Carl Davidson earlier this year (2025). It was one of the most valuable experiences that we have shared as a team. Carl was a captivating speaker who managed to hold the team’s attention for the whole day as we moved through a wide range of topics – this was no mean feat in a room of 45+ people! The concepts he covered really resonated with the team and we all took away newfound insights that we regularly apply to our day-to-day work and our ways of approaching challenges."
Nova